3D Printshow hints at a new future for augmented reality
The 3D Printshow ended over the past weekend, drawing some 4,000 attendees to witness innovative uses in technology. The event brought technology enthusiasts from all over the world to London, where they were exposed to some of the most innovative used of 3D printing the world has ever seen. 3D printing is the process of making three dimensional solid objects from a digital model. During the event, this process was exhibited well through the use of augmented reality.
Inition uses augmented reality to create innovative designs
Inition, a 3D creative technology company, was in attendance at the 3D Printshow, where it showed off some of its latest designs in the realm of 3D printing. The company’s exhibitions, which included a chocolate replica of co-founder Andy Milins’ brain, were created with the help of augmented reality. The technology allowed the company to make detailed digital models using data that was taken from other sources. In the case of the chocolate replica brain that was on display, this information came from an MRI scan, which was then converted into a format that was used to make an augmented reality digital model.
3D printing could benefit from augmented reality
Another exhibition from Inition were small models of trees that were created using 3D printing. This exhibition was part of an overarching project that encompassed the 3D Printshow. The project is called “People Wood” and was commissioned by the Hackney Council of Britain. The project is comprised of more than 400 3D printed trees, all created from digital models fashioned with the help of augmented reality technology.
Technology may have future in architecture
The 3D Printshow showed off how augmented reality could be used to make highly detailed digital models for 3D printing. The event also brought attention to how this technology might be used on a grander scale, such as in architecture. Augmented reality could be used to create detailed plans concerning an architectural project that could be highly valuable for those involved. As such, the technology continues to show that it may be more useful outside of the realm of marketing and entertainment.
Marketing campaign to help raise awareness for London Underground
Outdoor marketing firm CBS Outdoor UK has enlisted the aid of augmented reality specialist Blippar to help promote the services of the United Kingdom’s public transit system, London Underground. Tapping into augmented reality is part of the marketing firm’s “Look for Longer” campaign, which encourages consumers to accurately identify 75 London Underground stations using interactive clues they find in posted throughout the city. Blippar’s role in this initiative calls for the use of a massive, six-meter digital screen in the heart of Westfield Stratford City.
Blippar takes over screen at Westfield Stratford City shopping center
Westfield Stratford City is Europe’s largest shopping center, with more than 3 million monthly visitors. With such high traffic, t he shopping center is considered a prime location for marketing campaigns. Blippar has taken over one of the massive digital screens that has made its home in the shopping center to provide consumers with a chance to engage in the campaign’s augmented reality aspects. The interactive posters that can be found on the screen, as well as those found in London, provide consumers with clues that will help them identify the stations associated with London Underground.
London Underground campaign gives consumers chance to win prizes
Through the campaign, consumers have a chance to win an iPad or Kindle Fire if they can correctly identify several London Underground stations and find all the clues associated with the campaign. CBS Outdoor UK believes that augmented reality is one of the best ways to engage a new generation of consumers that have been steeped in mobile technology. In the past, augmented reality marketing campaigns have proven quite popular with mobile consumers.
Augmented reality proves to be effective marketing tool
Augmented reality may be an ideal way to reach out to consumers that are tethered to their mobile devices. The technology allows for dynamic content to be accessed with nothing more than a smart phone or similar mobile device. In terms of marketing, this can turn static campaigns into engaging experiences that are more likely to stand out in the minds of consumers.
