eBay helps expand mobile commerce in India

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Mobile Commerce eBay IndiaeBay overcoming Amazon in the field of mobile commerce in BRIC countires

eBay has beaten Amazon in the race to expand e-commerce in BRIC (Brazil, Russia, India, and China) countries. Last week, eBay announced that it expects to see no less than 12% of its sales come from these countries by 2015. In order to achieve this goal, the retailer has been investing more heavily in e-commerce in these countries, with a strong focus on mobile commerce in particular. eBay anticipates that the global e-commerce market will be worth more than $300 billion by 2015, and the company is eager to beat out its only major competitor, Amazon, in order to establish dominance in the changing world of commerce.

eBay invests in Snapdeal

eBay has announced that it has completed Series C investment in Snapdeal, a leading online retailer based in India. Snapdeal boasts of more than 20 million users who regularly purchase products on a platform that is somewhat similar to eBay. Snapdeal has found some success in the field of mobile commerce, tapping into the growing population of India that has access to smartphones and tablets. The success the company has seen in the mobile commerce field has attracted the attention of eBay, which has invested $50 million into Snapdeal.

Snapdeal expects to see a strong sales year

By investing into Snapdeal, eBay is moving further into the Indian market. The company already has its own division devoted to the country, eBay India, but this only boasts of 5 million users, much less than those that make use of Snapdeal. Moreover, more consumers are beginning to favor mobile commerce over traditional forms of commerce. Snapdeal is more accommodating of purchases being made bring a mobile device than eBay India is, which leads more consumers to the former rather than the latter. With 20 million users and a strong focus on mobile commerce, Snapdeal is expected to generate more than $400 million in sales this year.

Amazon finds some progress in Brazil and elsewhere

Amazon has been working to establish a stronger presence in BRIC countries but has been met with several challenges along the way. While none of these challenges are expected to topple Amazon’s efforts, eBay was able to overcome the challenges it faced more quickly than its competitor. Nonetheless, Amazon is rapidly establishing a foothold in Brazil in much the same way that eBay is establishing its presence in India.

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