Docomo teams with China Mobile to bring mobile games to Chinese consumers
NTT Docomo, one of the largest mobile operators in the world and the largest operator in Japan, has signed an agreement with China Mobile, a developer of mobile games. Through this agreement, Docomo will offer a localized version of its “d game” platform to the Chinese market. The platform is expected to make mobile games more available to consumers throughout the country. This is the first time that the d game platform is being used outside of Japan.
Docomo sees major promise in the mobile sector
Japan is one of the most active mobile markets in the world. Consumers throughout the country have access to and own mobile devices of various types. Many of these people use their devices to play mobile games. China boasts of a large consumer base that is interested in mobile gaming as well, a fact that has not been ignored by Docomo. Mobile games currently represent one of the most lucrative sectors of the game industry as a whole, encouraging companies like Docomo to expand their reach in the gaming as much as they can.
China Mobile to leverage the d game platform
China Mobile boasts of 700 million subscribers, all of whom will be exposed to Docomo’s d game platform in the coming weeks. Initially, 20 mobile games will be available on the platform for Chinese consumers. More games will be introduced to the platform over time, as more titles are localized. Non-game content can be found through the platform as well, some of which comes from well known Japanese game publishers Capcom, Konami, and Square Enix.
China Mobile and Docomo team to promote NFC technology
This is not the first time Docomo and China Mobile have joined forces. In February of this year, the two companies joined forces to launch an international NFC service. The service allows NFC readers developed by both companies to be sold by each company in their given market. The deal was meant to promote social interaction among gamers, as well as promote mobile commerce and information distribution in both China and Japan.