Consumers devote much of their time to mobile games

Flurry highlights the time investment consumers devote to mobile games and social networking

Flurry, a mobile startup that offers analytic reports concerning the mobile space, has released a new report concerning how mobile consumers use their time. Smartphones and tablets have become a very important part of the lives of millions of people all over the world. These devices are regularly used to interact with contacts, shop, watch movies, and play games and offer consumers nearly endless access to the Internet and all the resources therein. Flurry notes that there are three main activities wherein Android and iOS users spend the majority of their time.

Consumers spend most of their time in apps, specifically Facebook

According to the firm, Android and iOS users spend an average of 2 hours and 38 minutes every day on mobile applications. Approximately 80% of this time is spent within an application itself, 32% of this time is spent on mobile games, and 20% is spent by browsing the Internet. Social networking accounts for the majority of the time consumers spend on their smartphones and tablets, with Flurry’s report showing that much of this time is devoted to Facebook.

Mobile games account for large portion of time spend on mobile devices

Mobile games take up a significant portion of consumers’ time as well, with many investing their time into these games while traveling or waiting for events to begin. Mobile games are the primary form of entertainment for those on mobile devices, whereas entertainment platforms like YouTube account for significantly less time investment by comparison. Mobile games appear to be so popular because they are easy to pick up and play and most are free.

Facebook may find success through engaging consumers with mobile games

Facebook could have a significant opportunity due to how much time mobile consumers invest on the platform. The social network already boasts of 680 million mobile users accessing it every month. If Facebook can find a way to engage these people more effectively, it may be able to significantly eclipse other social networks, like Twitter and Pintrest. Mobile games may be an adequate way to accomplish this task, as consumers have already shown their willingness to play these games, especially through Facebook, which boasts of a substantial social gaming network.