Category: Business

Having an e-commerce website online is one thing, but getting your store more organic traffic in search engines like Google is a significant project in itself.

Boosting online sales through organic search results can be an ideal way to build your e-commerce empire. While all that sounds amazing, you can’t do any of that without a robust SEO strategy for your online store. You can additionally hire an agency that offers excellent e-commerce SEO services.

Below are five basic e-commerce SEO strategies to skyrocket your organic traffic and sales.

Ecommerce Keyword Research

To make your product information friendly to search engines and customers, make sure product size, colors, measurement, price, and other details are included in the content. However, there is much more to selecting the right keywords than looking at how difficult it is to rank or how many people look it up.

For finding the best keywords, consider the buyer’s intent. For example, a buyer searching for “best laptop” is probably still into the searching phase, but if they’re searching “Dell Inspiron 15 3521”, they’re most probably searching for the best deal on the exact laptop and are much more likely to purchase a product. Pick your keywords wisely, as it can improve your rankings.

Increase Site Speed and Decrease Page Load Time

Speed is critical for e-commerce SEO and is considered to be an essential aspect of Google’s algorithm. As page load time increases, the user bounce rate will increase drastically.

Your focus should be on your user experience; however, you also need to consider how fast your site loads. Make sure you choose properly compressed images as big image files could be bogging your site down.

Mobile Optimization

Don’t neglect mobile. Optimizing your website for various mobile devices has become more important. When running an e-commerce store, you need to prioritize the mobile experience over the desktop experience.

Recently, Google has announced that they are switching to the mobile-first indexing. This implies your e-commerce store has to do so as well. In terms of website ranking, Google will pay more attention to mobile sites than the desktop site. An excellent place to start this is by plugging your site into Google’s Mobile-Friendly Test tool.

Properly Manage Out Of Stock Products Pages

Do not delete a product page from your website. There are several strategies to involve a page into a site than simply deleting it:

• Leave the product page up and simply add a proper message that says the product is out of stock. You can add links to relevant products as well.
• Impose a 301 redirect to the most relevant new page. Be it a new product or a blog post about the old product. Replace the old URL properly.

Prioritize Navigation

User experience still plays the most critical role in today’s e-commerce stores. Reach out to a reputable agency for e-commerce SEO services, such as creating an easy-to-navigate website, especially for mobile users. You can provide category-level navigation on your e-commerce store as clear navigation will tell visitors what they will see when they click a particular link.

Google pays attention to the bounce rate to the search engines after visiting your site. Usability and site navigation plays a huge role here.

If you want your site to get thousands of monthly visitors, implement the best SEO strategies. Follow the tactics mentioned in this article, and you’ll be leagues above your competition.

Many organizations are struggling with non-par database management solutions due to either too limited IT resources or the staff’s incompetency. However, failing to manage the database well as a critical technology will ultimately lead to the businesses’ total collapse in this data-intensive era. In this time and age of regular digital transformation, the excuses not to have a solid support solution for your SQL Server, Oracle, or MySQL databases are dwindling.

Those who cannot maintain in-house DBA (database administrators), especially the SMEs, can think of taking the assistance of managed database service providers or remote database administration services. This is an important step to ensure that your database is always up and running and also that you save a lot of time and effort compared to hiring and maintaining DBAs in-house. If you are still unsure whether it is the right time for you to think of remote DBA, let us explore some tell-tale signs showing that you are ready or overdue for a DBA upgrade.

1. Your to-do list related to database keeps on growing

From database upkeep to customizations, upgrading, and reporting, database management, and maintenance tasks are never done fully. A database needs constant upkeep and monitoring. Security, backup, and restoration needs too needed to be taken care of. So, if you are using only internal IT resources for covering all these critical tasks and technologies, then you may be facing a lot of expenditure in terms of it and also lack of time to execute all these tasks on time. Neither of these is a welcoming thing.

At this point, support from remote database services can effectively tackle this situation. They can take care of your routine database processes and explore new ways to enhance your database solutions to make it more competitive. Going further, your core IT team will also be set free from any routine and repetitive database tasks to focus more on developmental and strategic projects for your business to grow further.

2. You find it a struggle to bring in quality and skilled database professionals for managing your MySQL, Oracle, SQL Server, or NoSQL databases internally

Whichever database or DBMS you maintain, it is crucial that you have skilled and knowledgeable administrators who can take care of the critical database tasks well. In the field of database administration, the expertise is all about experience and the most updated knowledge. However, it is not always possible for an enterprise to get expert DBAs in-house for a full-time job. When it comes to small businesses, these types of tasks usually go to whoever random with some knowledge in database tasks, ending in chaos. Most of the time, in small organizations, the individuals responsible for database tasks are not well experienced in fine-tuning the databases to ensure optimum performance.

Partnering with the most experienced managed database service providers, you instantly access the most skilled and expert DBAs working at such providers. Usually, the remote DBA services will have a full team of senior DBA professionals, who focus on the client database environments 24×7. With exposure to a wide range of client scenarios and use cases, they will surely be able to troubleshoot any database related errors on time and help you ensure optimum output from your database related tasks. So, by right sourcing the database management activities with remote DBA support from an expert managed service provider like RemoteDBA.com, you free up your IT team to focus more on their projects and bring in a whole new process in terms of database administration.

3. The end users of your database benefit from a help desk support

In a typical enterprise database management scenario, a DBA’s duty will surely go beyond just keeping the databases up and running. It is also important to ensure that relying on your database applications also gets enough support to move their activities forward. If you are getting by with the in-house DBA, there may usually be limitations with the essentials like bandwidth, etc. The expertise in handling end-user inquiries is most of the times out of the question in in-house DBA.

With remote DBA support, there are usually managed services providers who can help you with the administration of the database and offer the team extended customer support. There are dedicated and knowledgeable professionals for providing customer support, which can be extended to your business client base, who may have any queries related to the database applications they use.

4. You are ready to afford the database investments

Gaining complete value out of your database management system can be quite challenging when managing those databases on your own internally. Balancing your investment on it and returning from the same can also be challenging when you are thinking of outsourcing. You need to carefully consider your affordability of the remote database services against the value proposition to decide whether you are ready to go forward with remote database services.

You may look for and carefully consider all these signs to decide whether you are ready to go ahead with remote services for your enterprise database administration. While you start to consider it seriously, there are plenty of providers worldwide, and it will be difficult for you to identify which one suits your needs the best. For this, you need to thoroughly understand your database administration requirements. The kind of database you use, the volume of data to handle, the nature of data growth, confidentiality, and security requirements for your data everything is important to consider while planning to outsource your database. Above all these, considering the cost involved is of prime importance in finding reliable and expert remote DBA services. It is also advisable to share your requirements with multiple providers to get customized quotes from each and then compared those to identify which one suits the best to your needs and budget. Select the best and you will enjoy the benefits for a long time and also run your business without glitches.

About The Author –

Kristen Smith is a web developer and experienced professional in database management and administration. She says you must deploy credible companies like RemoteDBA.com to help you maintain and secure any database system with success!