BBM Rewards Provides Significant Reduction in Mobile Airtime Costs for BBM Users

New York, NY, March 29, 2017 –(– BBM users in South Africa who are participating in the recently launched BBM Rewards program are reducing what they pay for monthly mobile service by a much larger percentage than expected.

“An 80% reduction in monthly mobile costs is much higher than we hoped for,” says Paul Harkins, CEO of Billaway. “Users are seeing substantial value and user engagement rates continue to climb. We are looking forward to launching in North America, the Middle East and other African nations by the end of 2017 within the BBM ecosystem to help millions more consumers save money and enjoy their BBM experience.”

With Rewards, BBM users can now reduce the amount they pay for their mobile service simply by participating in surveys or shopping at their favourite retailers*. The underlying mobile cost reduction technology relies entirely on Billaway’s marketing platform, which can be integrated seamlessly into any mobile application, web-based eCommerce site or traditional retailer’s marketing strategies. BBM Rewards is currently available on both Android and iOS platforms in South Africa.

Since it was created in August 2005, BBM has evolved from a pure messaging application for communication (text and video) to a social ecosystem unifying chat, social, commerce and services including bill payment, top-up, vouchers/coupons, games, news, video, shopping, travel and polls.

*Notes to Editors
Some of the participating retailers include: CarZar, iToys, One Day Only, SweepSouth, Uber Eats, Want It All, Zasttra

About BBM

On 27 June 2016, Creative Media Works, a division of PT Elang Mahkota Teknologi Tbk. – one of Indonesia’s largest media, content and technology businesses – announced a long term strategic alliance with BBM to accelerate consumer BBM’s research and development in offering new and exciting features, services and content to the global consumer market. As part of this strategy, BBM is making its APIs available to expedite the growth of partners and consumer services such as:

• Content – music and video streaming, games, sports, news, celebrity blogs, horoscopes and more
• Commerce – shopping, gifting and coupons/vouchers
• Online to Offline Commerce – booking movies, travel, health services, real-estate or job postings
• Finance – P2P payments, money transfer, mobile phone re-charge, and utilities billing

Creative Media Works now operates under the BBM banner as a stand-alone consumer focused business with teams operating from Waterloo, Mississauga, Ottawa, Singapore, Jakarta, UAE and South Africa. For more information, visit

About Billaway

Billaway is a cloud-based marketing technology platform that seamlessly enables the conversion of global currencies, earned by consumers through their everyday activities, directly into free mobile airtime and/or free mobile data. Billaway’s turn-key integration connects mobile operators with advertisers and brands. This creates a more meaningful relationship with their customers. It also enables the consumer to save more on their bills without being exposed to offers which have no relevance in their lives. The company is based in New York City and operates in multiple countries including the United Kingdom. For more information, go to

For more information or media inquiries please contact:
Tom Haley
Billaway, Chief Marketing Officer
P: 1-800-403-2985 ext. 3
E: [email protected]

Jann Yip
BBM, Director of Marketing & Communications
P: 65-8328-0499
E: [email protected]

Contact Information:
Tom Haley
1-800-403-2985 ext. 3
Contact via Email
[email protected]

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