Author: Julie Campbell

Theresa May is encouraging the public to shame friends and family practicing this distracted driving.

According to British Prime Minister Theresa May, drivers taking part in mobile phone use should be shamed by family and friends. She equated the danger of smartphone use behind the wheel to drunk driving. Her goal is to make the practice socially unacceptable in order to make roads safer.

Prime Minister May’s comments are not without support from scientific study from many countries.

Many governments have been watching growing lists of statistics being added to other evidence about mobile phone use by drivers. In many regions of the world, using a smartphone – whether talking, texting or for some other purpose – causes distraction that is the same or more dangerous than driving drunk.

PM May called for people to make this practice socially unacceptable in order to save lives on U.K. roads. She wants people to shame their friends and family who would use their mobile devices while they drive.

This represents the first time her government has addressed mobile phone use distracting drivers.

The statement arrived at a time when the number of crashes – some of which included fatalities – are rising in the country due to distracted drivers using mobile phones. She addressed drivers of cars, trucks and every other type of vehicle. She also stated that there is an upcoming review that will be looking to stiffen the penalties for dangerous driving if appropriate.

The May government also revealed more details with regards to its own intentions for boosting distracted driving penalties. They are aiming to set an immediate six point penalty to anyone caught using a mobile phone while operating a car or other vehicle. Moreover, this penalty will not allow for exceptions or exemptions. Therefore, first-time offenders and young drivers will not be let off the hook.

When May spoke of mobile phone use by drivers behind the wheel, she said that public awareness of the dangers are key. “Just as we have made it socially unacceptable to drink and drive, so we need to do the same with using a mobile phone while driving.”

The modeling clay may be one of the most low-tech toys ever created, but it now offers some high-tech fun.

A new augmented reality app has been launched to bring Play-Doh works of art to life. The majority of us have played with this modeling compound at some point in our lives. That said, the number of kids who are spending time with this type of toy is starting to shrink.

Kids are more likely to look to tablets and mobile devices for fun than they are to modeling clay.

In response, Hasbro has introduced a new augmented reality app. The purpose is to remind kids of all ages about how fun it is to be creative. The new Touch app is now available for iPhones and iPads. Kids and adults alike can use it to scan their Play-Doh creations. Once, scanned, they are brought into a virtual world where they are animated. This may seem rather gimmicky, but the response from both children and grown-ups has been a very positive one. People just seem to love it.

The augmented reality app is both immersive and entertaining, encouraging people to be creative.

In this way, the sixty-year-old brand is giving itself the opportunity to become more relevant among children who are accustomed to seeing a digital version of their playtime. This mobile app can be used for free with any Play-Doh product the kids already have. That said, there is also an enhanced opportunity to play.

With the Shape to Live Studio set, kids have considerably more features available. The set retails at about $40 and comes with seven cans of Play-Doh, character and action stampers, cutters and a white scanning surface. It provides a notably larger environment as well as a larger number of characters for interaction. Overall, it can make the mobile game more fun.

The augmented reality app launches with a digital world that is essentially empty. That said, once a Play-Doh creation is scanned, it is brought into the application through the device camera. The scanning takes around 10 seconds to complete including the aligning of the image and the image processing. Inadequate lighting slows down the process, which must be completed on a white surface.