The new Fusion series will not only feature the highly popular Lego kits, but they will be in digital form.
When the fall arrives, this year, a completely new Lego kits series will have been released and it will use augmented reality to move the designs and constructions of a creator – young or not so young – out of the physical world and into the digital one.
This new series will be called Lego Fusion and it is already generating massive hype.
Simply said, the augmented reality Lego looks extremely cool! While the actual use of AR technology for a game is nothing new, particularly for children, mobile app developers are always coming up with new and unique ways to produce an interesting and attractive experience. Another example of a game that combines the real and digital worlds for a children’s toy experience is with Hot Wheels. They use a tablet to be able to enhance their racetracks with some spectacular visual effects to go along with the racing experience of the toy vehicles.
It isn’t just toy companies releasing augmented reality apps for a new entertainment experience.
For example, McDonald’s – the fast food chain – has previously launched their own AR game, alongside their new mascot (often labeled as creepy or even terrifying). However, when it comes to the game experience as a whole, it looks as though Lego has seriously stepped things up from its predecessors.
The Lego Fusion series will be making its way to stores in August and in September. It is iPad compatible and gives the user the ability to create a three dimensional building out of a single wall, and to allow players to be able to bring their characters and their environments to life in massive battle scenes on their living room floors.
So far, there are four games that have been confirmed as a part of the upcoming Lego Fusion series. They are Create and Race, Battle Towers, Town Master, and Resort Designer. Though there hasn’t been a great deal of detail provided regarding each specific game, the names do make it clear what their themes will be.
These augmented reality games will rely on special cards for positioning the camera, and then the user can simply begin building and playing.
About Julie Campbell: With a solid background in writing and translation Julie has built her career on digging up fascinating and hard-hitting news stories. For over a decade, she has focused on the impact of technology on the world of commerce and has taken a specific interest in emerging mobile channels.
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