Augmented reality comes to South Africa

 

Augmented reality featured on cover of Rolling Stone

Augmented reality has come to South Africa. The technology, which is acclaimed for its ability to engage consumers with high quality digital content, has been experiencing a rapid rate of growth and adoption all over the world. Augmented reality is capable of providing consumers with a dynamic experience where they would have otherwise found nothing, which is part of the reason the technology has become so popular with businesses. This week, the South African edition of Rolling Stone magazine brought the technology into the limelight by featuring augmented reality on its cover.

Cover content unlocked using Layar

The cover of the magazine, as well as some of the pages therein, are embedded with digital experiences that can be unlocked using a smart phone. These experiences were crafted with the help of Layar, one of the world’s leading augmented reality platforms. Much of the digital content that consumers can unlock is concerned with musician Anno Carstens. This content, much of which takes the form of interactive video, can be seen using the Layar mobile application, which is available for both Android and iOS platforms.

Sony’s Wonderbook also arrives in South Africa

The magazine is not the only ship that brought augmented reality to South Africa. Acclaimed game maker Sony has also launched a new title called Wonderbook in the country. Wonderbook is a peripheral system for the Playstation 3, which allows gamers to experience augmented reality content. The first title that will be associated with the Wonderbook platform comes from prestigious author J.K. Rowling and will feature that magical spells that Rowling’s Harry Potter has become known for.

Country could become a valued market for augmented reality products in the future

Augmented reality is making waves around the world. South Africa is one of the latest countries to see augmented reality find its way into magazines and games. If consumers respond favorably to the technology, South Africa may become a primary market for companies that are interested in providing digital services and content based upon this technology.

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