Apple generates more hype behind mobile payments endeavors

Apple gathers more momentum in the wake of recent event

Apple’s senior vice president of software engineering Craig Federighi recently spoke at the WWDC keynote event, where he brought a great deal of attention to Touch ID, the company’s fingerprint scanner that was introduced last year. Touch ID is part of the iPhone 5S and is meant to add an extra layer of biometric security to the mobile device. This biometric system has created a significant deal of hype around Apple’s potential foray into the mobile payments field, and this hype has only increased in the wake of the WWDC event.

Touch ID could help make mobile shopping more secure

During the event, Federighi noted that developers would soon be able to take advantage of the Touch ID API, allowing them to integrate the features of Touch ID into their applications. This could soon lead to the emergence of a new generation of mobile payments services that are much more secure than their predecessors. Security has been a major challenge for the mobile payments field, with many services falling prey to malicious groups that seek to access the financial information of consumers and businesses. Biometric technology could help alleviate the security problem by make services more resilient against the threats they are exposed to in the mobile space.

Apple continues to move away from NFC

Apple has been somewhat outspoken with its security concerns when it comes to the matter of mobile payments. The company had initially shown interest in the use of NFC technology, but NFC has since become unattractive from Apple’s perspective. Instead, the company is focusing more heavily on Bluetooth and cloud technology, with biometrics service as a security barrier that is meant to offer consumers better protection.

Company has yet to make a definitive entry into the mobile payments field

While Apple has been growing more aggressive in the mobile payments field, the company has yet to make a decisive entry into the marketplace. Though iOS devices can be used for mobile shopping and payments, Apple has not yet introduced a service that is specifically designed for payments and is not likely to do so for some time.