Mobile commerce sites slow to a crawl during holiday shopping


Mobile Commerce Slow Mobile Shopping SitesMobile commerce may be a problem for site traffic

Mobile commerce had a strong showing over the Thanksgiving holiday shopping weekend. Mobile sales this year set a new standard for much of the retail industry and proved how powerful mobile commerce can really be. Retailers are expected to show more enthusiasm in mobile commerce due to the gains they saw during the holiday shopping weekend, but they may also have to fine tune their mobile shopping initiatives to account for higher levels of traffic.

Keynote shows average load time exceeds 18 seconds

Though a vast multitude of consumers took to their mobile devices to shop for the products they wanted, many saw mobile commerce platforms slow to a crawl. Keynote, a site monitoring and testing companies, notes that many e-commerce and mobile platforms experiences a dramatic slow down over the holiday shopping weekend. This slow down was especially pronounced on Cyber Monday, with consumers flocked to retail sites to buy products. According to Keynote, the average load time for a mobile retail site on Cyber Monday reached 18 seconds — twice as slow as normal load times.

Consumers not apt to wait during holiday shopping

While 18 seconds may not seem like a significant amount of time, many consumers correlate slow load times with poor service. Though retailers have been investing heavily in mobile commerce, much of the effort these companies have been putting into the sector revolves around engaging consumers. As such, relatively few retailers were prepared for the massive amount of traffic they would experience on their mobile sites. Retailers may have to rethink  their approach to mobile commerce if they want to continue engaging mobile consumers.

Retailers may need to take new approach to their mobile sites

Mobile commerce is growing quickly, putting major strain on mobile websites that are designed to serve consumers. Keynote suggests that there may be a simple solution. Retailers must develop better mobile websites and adopt more rigorous testing procedures to ensure that their sites can handle high levels of traffic. Without adequate testing, a slow-loading website could be enough to have consumers looking elsewhere for service.

Qualcomm upgrades membership in NFC Forum


NFC Forum NFC TechnologyQualcomm increases support for NFC technology

Qualcomm, a leading developer of mobile computer chips, has been showing increasing interest in NFC technology in recent months. The company has developed some products that are NFC capable, but has largely served as an observer of the technology over the years. Now, Qualcomm has upgraded its membership in the NFC Forum, an industry association that promotes standards for NFC technology. The move signals the company’s growing favor of the technology and its capabilities in the mobile sector.

Company now part of the Board of Directors

In upgrading its membership, Qualcomm is now a part of the NFC Forum Board of Directors and will play a managing role in the association from now on. The company has a long history with the NFC Forum, contributing a wide variety of technical information on the capabilities of NFC chips to the association and its committees. Qualcomm believes that NFC technology is capable of driving seamless user experiences in the mobile space, as well as in other markets.

NFC technology beginning to expand beyond mobile payments

NFC technology is most commonly used in mobile commerce, but has promising prospects in other sectors. The technology could be used in marketing to great effect, as it is capable of engaging consumers and providing them with digital content quickly. NFC can also be used as an efficient form of information distribution and data sharing. Qualcomm and the NFC Forum are committed to seeing the possibilities of the technology flourish and see more attention in numerous industries.

NFC Forum to make use of Qualcomm technology and expertise

The NFC Forum is expected to benefit greatly from the technology that Qualcomm will provide as a member of the Board of Directors. Qualcomm will also participate in testing and certification programs that are launched by the NFC Forum. Qualcomm is investing heavily in the future of NFC technology, believing that it could be a revolution for various aspects of business that are becoming increasingly reliant on the mobile space.